Question
1.Kellogg's is developing its marketing communications strategy for Pringles potato chips and is using the 6M model to frame the process. The company is currently
1.Kellogg's is developing its marketing communications strategy for Pringles potato chips and is using the 6M model to frame the process. The company is currently working to identify goals for the campaign and the target customers for the communications. Which two parts of the 6M model is it currently focusing on?
aMission and market
bMessage and media
cMoney and message
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
