1.Last week I spoke about Value Propositions and how companies and

organisations seek to create Value Propositions to create momentum

in the acceptance and sales of their products/ services, etc. Sydney is

the highest road tolled city in the world. If this is the case, explain why

you think that we as commuters accept the price of tolls and continue

to use toll roads in record number?

2. What is TOMA? What does it stand for and why is it important to the

communications process? How do marketers create TOMA and how do

they maintain it?

3. In your own words, what is Brand Equity? Why is it important to

Marketing Managers. Why is it important to a CEO? How would a

Management Accountant Measure it?