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1.Let's say you are working in MOHA Soft Drink Company. Recently the company converted its marketing activities from consumer marketing to business marketing. What do
1.Let's say you are working in MOHA Soft Drink Company. Recently the company converted its marketing activities from consumer marketing to business marketing. What do you expect about the characteristics of these market types? What are the different types of buying decision behavior in each of these markets? What do you believe about the impacts of market Stimulus on market response under each type of market?
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