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1.List at least 3 variables for the following segmentation categories: 1)Demographic 2)Geographic 3)Behavioral 4)Psychographic Hotel brand : The red collection https://www.redrooffranchising.com/our-brands/red-collection
1.List at least 3 variables for the following segmentation categories:
1)Demographic
2)Geographic
3)Behavioral
4)Psychographic
Hotel brand : The red collection
https://www.redrooffranchising.com/our-brands/red-collection
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
