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1.Listthe two primary determinants of price. What other factors can affectprice setting? Answer: 2.Explain yield management systems (YMS) and discuss the types of industry where

1.Listthe two primary determinants of price. What other factors can affectprice setting?

Answer:

2.Explain yield management systems (YMS) and discuss the types of industry where they are most appropriate.

Answer:

3.If a firm can increase its total revenue by raising its price, should that occur? Explain why or why not?

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