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1|livhioh ofthe following statements is false? * '| po'n'. O The 4Ps version of the marketing mix inadvertently encourages rms to focus on supplvside concerns

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1|livhioh ofthe following statements is false? * '| po'n'. O The 4Ps version of the marketing mix inadvertently encourages rms to focus on supplvside concerns over demandside concerns. 0 The 4Cs version of the marketing mix inadvertently encourages rms to focus on goodscentered concerns over servicescentered concerns. Which of the following statements is false? * '| po'n'. 0 Marketing managers sometimes choose to think about the 403 versus the 4Ps to foreground the customerside reception of the marketing mix. 0 The marketing mix refers to four critical concerns in a marketing manager's davto day work. 0 Promotion is the most important P of the 4Ps in realworld marketing practice

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