1.Marketing researchers make use of internal records and reports regularly to come up with wise day-to-day planning, execution and control decisions.

Select one:

True

False

2. Individual interviewing refers to talking with people in their homes or places of work, on the street, or in shopping places.

Select one:

True

False

3.Interpreting research findings is the last step in the marketing research process.

Select one:

True

False

4.Primary data are available in printed materials.

Select one:

True

False

5.If the restaurant owner asked one of his employees to linger around his competitor's eatery to find out what dishes his competitor offers, the research approach used is -

Select one:

a. survey

b. experimental

c. market test

d. observation

6.The system that provides marketing executives with information about the market place derived from salespeople, customers, suppliers, and dealers

Select one:

a. internal records

b. analytical system

c. marketing research

d. marketing intelligence

7.A hypothesis is an educated, intelligent guess about a particular problem.

Select one:

True

False

8.The owner of a newly opened restaurant wants to find the reaction of its customers to the food it serves. The recommended research approach for this type of study is -

Select one:

a. survey

b. market test

c. experimental

d. observation

9.Research takes an important role in gathering information.

Select one:

True

False

10.The manufacturer of Superwheel wants to test the effect of his two new advertising themes in two cities. Which type or research method should he use?

Select one:

a. telephone interviewing

b. survey

c. observation

d. experimentation

11.Primary data can be gathered solely by observation.

Select one:

True

False

12.Mail questionnaires require a longer time to complete.

Select one:

True

False

13.Marketing research is undertaken whenever a marketing manager realizes there is a problem.

Select one:

True

False

14.If the restaurant owner hires the services of a trained interviewer to discuss in a free-wheeling fashion with a group of 6 to 10 people their reactions to various dishes, the interviewing used is called -

Select one:

a. group discussion

b. conference

c. focus group discussion

d. brainstorming

15.Secondary data can be collected through observation, surveys, and experiments.

Select one:

True

False