Question
1.Most of us are familiar with Capital Onegiven its previous success, why did the company feel it was necessary to add television advertising to its
1.Most of us are familiar with Capital Onegiven its previous success, why did the company feel it was necessary to add television advertising to its marketing efforts.How did this enhance their direct mail strategy?If it didn't, how did it detract from the direct mail campaign?
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Marketing The Core
Authors: Roger Kerin
8th Edition
1260483517, 9781260483512
