1.Name THREE of the 10 Rules of Sensory Branding and give an example of a company (NOT APPLE OR COKE that exhibits the rule. Your full answer must a minimum of 450 words.

2. "The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in any message it transmits creating a symbiotic relationship by which the medium influences how the message is perceived Explain the idea that the medium is no longer the message and give an example. Be sure to reference the notion of being platform agnostic " by describing how that helps separate the medium from the message Answer must be a minimum of 450 words

3. In Brand Sense, author Martin Lindstrom talks about a concept called Brand ReligionExplain the meaning of Brand Religion and give an example of a company OTHER THAN AppleHarley Davidson or Coke that enjoys this type of consumer following your answer must be a minimum of 450 words.