1.On a scale of 1-10, how attractive is the branded toy industry? How well has Lego adapted...

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1.On a scale of 1-10, how attractive is the branded toy industry? How well has Lego adapted to this environment?

2.Let us look at the Asian market - what are the opportunities and the key challenges?

3. What are the implications for Lego's strategy? Should Lego build a factory in Asia in the next five to seven years?

Posted Date: Jun 14, 2024 09:04 PM

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1.On a scale of 1-10, how attractive is the branded toy industry? How well has Lego adapted...

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