1.Outline how strategic alliances can provide options for marketing opportunities and include two examples of alliances (also known as cooperative business models) that can be formed between businesses.

2.Outline how the development of existing products or services can provide marketing opportunity options for a business, both in existing and new markets. Relate your answer to relevant diversification strategies from the Ansoff matrix.

3.Outline how a takeover can create options for marketing opportunities for a business.

4.Outline key information that a franchiser should consider providing when marketing their franchise opportunity.