Question
1.Panera describes its customers as being more Food Network than fast food. Select each of the methods they use to attract this customer: Group of
1.Panera describes its customers as being more "Food Network" than "fast food". Select each of the methods they use to attract this customer:
Group of answer choices
A.World class customer service training
B.Comfortable atmosphere in their stores
C.Discounts that keep pace with their competitors
D.Ingredients that would be found in 5-star hotels
E.Limited product training for new hires
2.The following are all examples of marketing intermediary strategies, except:
A.Marketing departments
B.Financial intermediaries
C.Marketing service agencies
D.Physical distribution firms
E.Resellers
3.If a competitor hasn't cut their prices, it's always recommended that you respond with a price cut to take advantage of this opportunity.
True
False
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