Salem, Massachusetts's see an average of 54,700 visitors on Halloween each and 921,100 visitors during October 2022, more than a 37% increase over 2019, pre-pandemic. This number has been on a steady increase each year with a significant increase with the release of Hocus Pocus 2. 2023 is slated to exceed more than a million visitors. Will trends support the steady increase and show an increase in 2023 of 40% over 2019