Question
#1.People's diverse interests and backgrounds help marketers divide them into numerous groups with distinct needs and wants. This is called ? 1) Market aggregation 2)
#1.People's diverse interests and backgrounds help marketers divide them into numerous groups with distinct needs and wants. This is called ?
1) Market aggregation
2) Market positioning
3) Economic aggregation
4) Disintermediation
5) Market segmentation
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
