1Pepsi is an internationally recognized cola holding almost 40% of the world's cola market share. However, Pepsi is not the only product produced by the company, Pepsico. In fact, there are many other food & beverage products that are part of the Pepsico business portfolio.

a) List all the products under the Pepsico business and arranged them in their portfolio / categories

b) Using the 8P's of marketing mix; describe how Pepsi is marketed using each of the eight marketing mix

2the demographic environment is of major interest to marketers because it involves people, and people make up the markets of customers. Businesses keep a close eye on demographic trends and its developments to analyze market trends and business opportunities.

a) Using FOUR (4) demographic variables; describe how each variable can affect the college customer characteristics of behaviour.

b) Why do businesses create separate products and marketing programs for each of their customer segment? Explain your answer in FOUR (4) reasons.