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1.Perform a SWOT analysis for Ollie's. If you were able to invest in Ollie's, would you? Why or why not? 2.Describe Ollie's target markets. How

1.Perform a SWOT analysis for Ollie's. If you were able to invest in Ollie's, would you? Why or why not?

2.Describe Ollie's target markets. How are they similar? Different?

3.Compare Ollie's retailing strategy to Macy's and to Marshall's.

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