Question
1.Record the Amazon website you visited and what you purchased. 2.Go through the purchase process and record the steps needed to engage in this process.
1.Record the Amazon website you visited and what you purchased.
2.Go through the purchase process and record the steps needed to engage in this process.
3.Briefly report what you learned about the relationship between the Analog and the Digital from this exercise.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
