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1.)Research ONE of the following companies: Enterprise Rent-A-Car, Lexus automobiles, Gain laundry detergent, iPhone, OR choose a national brand you are familiar with. 1)How would
1.)Research ONE of the following companies: Enterprise Rent-A-Car, Lexus automobiles, Gain laundry detergent, iPhone, OR choose a national brand you are familiar with.
1)How would you describe its market offering?
2)Identify the value proposition offered by this company's brand.
3)How does the company build long term relationships
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