Question
1.Select one hospitality company and shares the reason why you select this company. 2.Describe their current micro-environment, including Competitors, Customers, and intermediaries. Mico-environment: A.Who are
1.Select one hospitality company and shares the reason why you select this company.
2.Describe their current micro-environment, including Competitors, Customers, and intermediaries.
Mico-environment:
A.Who are their target and major customers?
B.Who are their current competitors (product form competitors)?
C.Who are their marketing intermediaries?
3.Think and guess who will be their future competitors (not current competitors).
4.Suggest the practice or action that this hospitality company could do to have a competitive advantage in the current marketing environment.
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