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1.Select one multinational company of your choice. Include a brief company's background in the introduction paragraph (5 pts) Discuss the company's CRM program based on

1.Select one multinational company of your choice.

Include a brief company's background in the introduction paragraph (5 pts)

Discuss the company's CRM program based on each CRM perspectives below:

(3 pts each)

Strategic CRM

Technological CRM (e-CRM)

Operational CRM (o-CRM)

Social CRM (s-CRM)

Analytical CRM (a-CRM)

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