1.Specify the objective of your test - what are you trying to learn?

?Case Reference: https://drive.google.com/file/d/1c_aXT1SH8_t_cseKB6dtmsvdvE4XtNqR/view?usp=sharing

??After reviewing the case information recommend test scenarios to improve the results of the .925 club promotions (see Discussion Question 2 on p 190) and the Miss You campaign (see Discussion Question 3 on p 190).

Consider the types of tests that Spiller discusses on p 141-144: List tests, Offer tests, Creative tests,

and Contact Strategy tests.You may consider multiple tests for both the .925 club and the Miss You campaign.

Your description of each test should include the following in narrative form:

For your testing of the .925 Club, creat e a test matrix that shows the list segments you propose using as the rows, and the different products, offers or creative executions you'd like to test. Use as many rows or columns for each test that you specify, and fill in your proposed quantities for each test cell. For example:

\f