3. Using the principles of Push and Pull marketing, describe a consumer product (that is, do not use an industrial or B2B product) or service where Push is more appropriate, and describe a product where Pull is more appropriate. For the Push product, describe what the appropriate push efforts might be. For the Pull product, describe what the appropriate pull efforts might be. Make sure to explain why the product or service fits or doesn't fit with the specific principles. 4. BlahBlahCar is a French ride hailing service that links city-to-city drivers and riders in Europe. (The link below describes BlaBlaCar) This is not a US company, it is a European company. So considering the European markets where Uber is the market leader in ride hailing, and using the principles of Marketing Warfare (Trout and Reis):

a. Is this a good strategic model? b. How should Uber react?