1st Required and Initial Post: Post a substantive post (3-6 sentences) here related to the chapter from the text mentioned in this assignment's title/heading before the deadline shown on the course website. In your post, do one of the following. Note: Please avoid purely repeating or summarizing part or the whole text mentioned in this assignment's title/heading; instead, try to show critical evaluation at least to some degree.

• Ask a probing question. If possible, provide an approach/outline to address this question.
• Provide an alternative opinion.

textbook: Marketing Management (16 th Edition) by Philip T. Kotler, Kevin Lane Keller, and Alexander Chernev;

Chapter 11