Question
1.Target has disrupted the Big Box Retail concept by using private brands associated with _______________________ . Group of answer choices authentic brands luxury brand orientations
1.Target has disrupted the Big Box Retail concept by using private brands associated with _______________________ .
Group of answer choices
authentic brands
luxury brand orientations
designer lifestyle brands
building brand communities
low price - value differences
2. Brand packagingis important for consumers as it_________ .
Group of answer choices
increases product purchases
builds authenticity
increases brand equity
improves value perceptions
communicates brand attributes
3. Brands improve consumer efficiency by _____________________ .
Group of answer choices
ensuring products are always in stock
improving inventory turnover
adding more sales associates for customer service
offering reward programs for purchases
reducing complexity of the decision process
4. Changing any one attribute of a brand's visual identity can change______________________.
Group of answer choices
the brand's value
a brand's positioning strategy
the brand's function
a brand's transparency
how the brand is perceived
5. A company's use of horizontal brand extension is represented by the following brand and products:________________________________________.
Group of answer choices
Shinola, a watch brand creating hotel products
Toys R Us, creating Baby's R Us
Hilton, creating an ultra luxury hotel
GAP, a clothing retailer creating BabyGap and GapKids
ZARA, a clothing retailer creating ZARA Men
6.The Lego brand is an example of how brands need___________________ to retain consumer engagement with a product.
Group of answer choices
equity
relevancy
social benefits
awareness
low cost
7. The value of a brand is its brand________________ .
Group of answer choices
equity
transparency
name
logo
trademark
8. Brand value is created when a consumer's brand experience creates produces a(n) ______________ outcome.
Group of answer choices
emotional
utilitarian
efficiency
intrinsic
transparency
9. The likelihood that the consumer will_________________is increased when the brand has greater visibility to the consumer.
Group of answer choices
be less efficient in making a choice
perceive less value
look at competitor brands
seek reviews on the brand
use the brand for a benefit
10. Brand ___________ refers to a consumer liking a brand.
Group of answer choices
goodwill
bias
affinity
promise
equity
11. Harley Davidsonused its original concept of ________________ to buildbrand community.
Group of answer choices
"uniqueness of a Harley rider"
we build communities
freedom on the road
"fun is the ride"
we never change
12. A vertical brand extension occurs when a brand ______________________ .
Group of answer choices
increases or decreases the perceived separation within its core brand
co-creates with the consumer
applies an existing brand name to a new product or service
connects emotionally with the consumer
introduces new product lines under the same brand name
13. A logo becomes more important to a company when it_________________________.
Group of answer choices
stimulates a memorable emotional response
is memorable, recognizable, and identifies a company
introduces fun into the buying process
distances the consumer from other products
recognizes product authenticity
14. A brand's positioning uses the three distinct characteristics of _____________________ which transcend the performance of a product or service of that brand.
Group of answer choices
experience, transparency, and value
awareness, credibility, and relevance
intangibles, attributes, and benefits
efficiency, transparency, and value
associations, benefits, and loyalty
15. Brand qualities are measured indirectly by the_____________________ that underlie(s) the concepts that are associated with a brand.
Group of answer choices
strategies
expectations
personalities
rankings
attributes
16. Consumers desire to have greater brand transparency is attributed to their expectations for value-sensitive production standards in the supply chain pipeline that has emerged through ________________________________.
Group of answer choices
globalization
environmental concern
distancing
digital technology
efficiency
17. Mr. Clean, an all-purpose cleaner by Procter and Gamble, is presented to consumers as a hard-working man who has lots of muscles, a well-groomedappearance, and wearing all white clothing.These attributes give the Mr. Clean brand __________________________.
Group of answer choices
transparency
character
personality
positioning
value
18. The Chipotle restaurant is in the business of good food. It tells its story by emphasizing high-quality raw ingredients, classic cooking techniques and an atmosphere with distinctive interior design.Chipotle brings the elements of fine dining to quick-service restaurants. Chipotle is an example of how brand awareness is developed through ____________________________________________.
Group of answer choices
positional ranking
personality
value proposition
efficiency
positioning strategy
19. The Shinola brand is now associated with both products and a hotel.By expanding the brands unique attributes of its upscale consumer products, the Shinola extension hasfurthered consumers ______________________withthe Shinola brand.
Group of answer choices
creative collaboration
lifestyle experiences
co-producing
authentic experiences
loyalty
20. The Shinola brand is now associated with both products and a hotel.By expanding the brands unique attributes of its upscale consumer products, the Shinola extension hasfurthered consumers ______________________withthe Shinola brand.
Group of answer choices
creative collaboration
lifestyle experiences
co-producing
authentic experiences
loyalty
21. The purpose of a logo is to communicate ___________.
Group of answer choices
personality
positioning
personality
value
identity
22. The purpose of a logo is to communicate ___________.
Group of answer choices
personality
positioning
personality
value
identity
23. The value that consumers assign to a brand represents how they compare that brand to its competitors. This comparison is referred to as brand ___________________.
Group of answer choices
promise
transparency
loyalty
personality
positioning
24. Consumers gain value from a brand when the benefit they receive by purchasing the brand______________________ .
Group of answer choices
is undifferentiated from other brands
is replicated by most other brands
exceeds their expectations
meets a need or want
comes with an incentive
25. Consumers gain value from a brand when the benefit they receive by purchasing the brand______________________ .
Group of answer choices
is undifferentiated from other brands
is replicated by most other brands
exceeds their expectations
meets a need or want
comes with an incentive
26. Consumers expectation for differentiated branded products and services____________________________.
Group of answer choices
is a trend
varies by unique brands
applies only to quality brands
varies by income levels
is universal
27. When a core brand name is extended to a new branded product or service,it is leveraging information associated with____________.
Group of answer choices
the co-branded product
the established brand name
consumer satisfaction with the new product
a diluted brand image
brand transparency
28. Brands that are based on consumption patterns such as personal preferences, situational differences, economic resources, life stages, or social identities are examples of ________________ brands.
Group of answer choices
authentic
hedonic
co-branding
efficiency
lifestyle
29. A successful private brand will _________________________ .
Group of answer choices
use appropriate visual components to add interest
use blockchain to build consumer interest
mimic current competitor products to be competitive
connect with consumers on an emotional level
align with customers' personal values to build trust
30. Shinola's brand extension into hotel products was successful because it ___________________ .
Group of answer choices
converted a historic building into a modern hotel
was the first watch company to create a hotel
created its brand into a lifestyle brand
used effective marketing techniques
incorporated its core brand values throughout the hotel experience
31. Brand emotion relates the consumer's expectation that the brand will provide___________________________.
Group of answer choices
functional value
consumption value
efficiency benefits
relevancy benefits
hedonic value
32. A brand's equity is built through _________________________________________________ .
Group of answer choices
transparency, promises, and orientations
strategy, marketing, and associations
loyalty, visibility, and associations
impact, differentiation and goodwill
performance, satisfaction, and promise
33. The elements of a brand include__________________.
Group of answer choices
identity, distancing, and image
emotion, positioning, and relevancy
strategy, awareness, and personality
tangibles, attributes, and benefits
logo, concept, and identity
34. Consumers gain brand awareness through brand visibility and their perceptions of __________________________ .
Group of answer choices
orientation, patronage, and targeted customers
materials, processes, and distribution
goodwill, differentiation, and consumer attachment
credibility, relevance, and brand associations
consistent messaging, benefits delivered, and brand equity
35. When a company Increases or decreases the relationship between its core brand and an extended brand to establish a perception of separation between the brands, this is an example of___________________________.
Group of answer choices
brand dilution
distancing technique
co-branding integration
distribution equalization
brand personality distancing
36. Consumer brand expectations are formed by the consumer's belief in its__________________.
Group of answer choices
differentiation
product specifications
customer service
brand experience
promised value
37. Successful brands offer consumers products where the benefits are ___________________.
Group of answer choices
aligned with consumers personalities
both utilitarian and hedonic
easy to replicate
standardized across product categories
difficult to replicate
38. When consumers come together on a social media site to share their common interest for a particular brand, this is an example of a _________________.
Group of answer choices
brand partnership
brand legacy
co-branded social club
brand community
for-profit buying group
39. Ahorizontal brand extension occurs when the company _________________________ .
Group of answer choices
creates an emotional connection with the consumer
applies an existing brand name to a new product
uses the same brand attributes for a new brand
decreases the perceived separation within its core brand
creates a new product line using the same brand value
40. Brand dilution happens when the core brand is too closely aligned with the extended brand through _____________________________.
Group of answer choices
its value proposition
pricing structures
product performance
graphical or linguistic methods
positioning
41. The very essence of how consumers connection with a brand is based on brand _________________________.
Group of answer choices
promise
efficiency
equity
emotion
advertising
42. A well-positioned brand orientation is competitive when its brand is____________________.
Group of answer choices
not relevant to any other brand
not easily copied
available in limited quantities
too expensive to be copied
limited in appeal
43. Blockchain tracks _________________ and the impact on people, places, environment, animals, and culture.
Group of answer choices
business transparency
international business law
money exchange
product suppliers
production processes
44. Baby Gap and Gap Kids are differentiated from the Gap brand because they are examples of__________ brands in a ________ extension.
Group of answer choices
life cycle, vertical
co-branded, horizontal
diluted, vertical
lifestyle, horizontl
luxury, horizontal
45. The most valuable global brands are ____________________ companies.
Group of answer choices
financial
travel
hospitality
technology
retail
46. When consumers want to be informed about how products they purchase are produced they are expecting brand________________________.
Group of answer choices
loyalty
personality
value
alignment
transparency
47. A brand extension _______________ .
Group of answer choices
reduces company risks
dilutes the core image of a brand
increases inventory costs
captures greater share of the consumer's wallet
improves the consumer experience
48. A brand that maintains its consistency generates consumer ________________ .
Group of answer choices
switching behavior
boredom
betrayal
negative recommendations
loyalty
49. Nike's "Just Do It" messaging is an example of brand_________________________.
Group of answer choices
values
identity
transparency
positioning
personality
50. Co-branding is defined as ______________________________ .
Group of answer choices
working together to cross-promote existing, mature offerings
working with another brand to improve your own brand
combining of multiple brands to form a new product line
increasing product development with the help of another brand
referencing a successful company to improve your marketing efforts
51. Most major brands are ______________ the categories of products, services, sales revenue, market share, global impact and innovation..
Group of answer choices
assigned benefits by
ranked on
defined by
valued by
identified by
Brand orientation is associated with loyal customers who have developed____________ with a brand.
Group of answer choices
a value proposition
an awareness
an affinity
gratification
a promise
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