1.Target has disrupted the Big Box Retail concept by using private brands associated with _______________________ .

Group of answer choices

authentic brands

luxury brand orientations

designer lifestyle brands

building brand communities

low price - value differences

2. Brand packagingis important for consumers as it_________ .

Group of answer choices

increases product purchases

builds authenticity

increases brand equity

improves value perceptions

communicates brand attributes

3. Brands improve consumer efficiency by _____________________ .

Group of answer choices

ensuring products are always in stock

improving inventory turnover

adding more sales associates for customer service

offering reward programs for purchases

reducing complexity of the decision process

4. Changing any one attribute of a brand's visual identity can change______________________.

Group of answer choices

the brand's value

a brand's positioning strategy

the brand's function

a brand's transparency

how the brand is perceived

5. A company's use of horizontal brand extension is represented by the following brand and products:________________________________________.

Group of answer choices

Shinola, a watch brand creating hotel products

Toys R Us, creating Baby's R Us

Hilton, creating an ultra luxury hotel

GAP, a clothing retailer creating BabyGap and GapKids

ZARA, a clothing retailer creating ZARA Men

6.The Lego brand is an example of how brands need___________________ to retain consumer engagement with a product.

Group of answer choices

equity

relevancy

social benefits

awareness

low cost

7. The value of a brand is its brand________________ .

Group of answer choices

equity

transparency

name

logo

trademark

8. Brand value is created when a consumer's brand experience creates produces a(n) ______________ outcome.

Group of answer choices

emotional

utilitarian

efficiency

intrinsic

transparency

9. The likelihood that the consumer will_________________is increased when the brand has greater visibility to the consumer.

Group of answer choices

be less efficient in making a choice

perceive less value

look at competitor brands

seek reviews on the brand

use the brand for a benefit

10. Brand ___________ refers to a consumer liking a brand.

Group of answer choices

goodwill

bias

affinity

promise

equity

11. Harley Davidsonused its original concept of ________________ to buildbrand community.

Group of answer choices

"uniqueness of a Harley rider"

we build communities

freedom on the road

"fun is the ride"

we never change

12. A vertical brand extension occurs when a brand ______________________ .

Group of answer choices

increases or decreases the perceived separation within its core brand

co-creates with the consumer

applies an existing brand name to a new product or service

connects emotionally with the consumer

introduces new product lines under the same brand name

13. A logo becomes more important to a company when it_________________________.

Group of answer choices

stimulates a memorable emotional response

is memorable, recognizable, and identifies a company

introduces fun into the buying process

distances the consumer from other products

recognizes product authenticity

14. A brand's positioning uses the three distinct characteristics of _____________________ which transcend the performance of a product or service of that brand.

Group of answer choices

experience, transparency, and value

awareness, credibility, and relevance

intangibles, attributes, and benefits

efficiency, transparency, and value

associations, benefits, and loyalty

15. Brand qualities are measured indirectly by the_____________________ that underlie(s) the concepts that are associated with a brand.

Group of answer choices

strategies

expectations

personalities

rankings

attributes

16. Consumers desire to have greater brand transparency is attributed to their expectations for value-sensitive production standards in the supply chain pipeline that has emerged through ________________________________.

Group of answer choices

globalization

environmental concern

distancing

digital technology

efficiency

17. Mr. Clean, an all-purpose cleaner by Procter and Gamble, is presented to consumers as a hard-working man who has lots of muscles, a well-groomedappearance, and wearing all white clothing.These attributes give the Mr. Clean brand __________________________.

Group of answer choices

transparency

character

personality

positioning

value

18. The Chipotle restaurant is in the business of good food. It tells its story by emphasizing high-quality raw ingredients, classic cooking techniques and an atmosphere with distinctive interior design.Chipotle brings the elements of fine dining to quick-service restaurants. Chipotle is an example of how brand awareness is developed through ____________________________________________.

Group of answer choices

positional ranking

personality

value proposition

efficiency

positioning strategy

19. The Shinola brand is now associated with both products and a hotel.By expanding the brands unique attributes of its upscale consumer products, the Shinola extension hasfurthered consumers ______________________withthe Shinola brand.

Group of answer choices

creative collaboration

lifestyle experiences

co-producing

authentic experiences

loyalty

20. The Shinola brand is now associated with both products and a hotel.By expanding the brands unique attributes of its upscale consumer products, the Shinola extension hasfurthered consumers ______________________withthe Shinola brand.

Group of answer choices

creative collaboration

lifestyle experiences

co-producing

authentic experiences

loyalty

21. The purpose of a logo is to communicate ___________.

Group of answer choices

personality

positioning

personality

value

identity

22. The purpose of a logo is to communicate ___________.

Group of answer choices

personality

positioning

personality

value

identity

23. The value that consumers assign to a brand represents how they compare that brand to its competitors. This comparison is referred to as brand ___________________.

Group of answer choices

promise

transparency

loyalty

personality

positioning

24. Consumers gain value from a brand when the benefit they receive by purchasing the brand______________________ .

Group of answer choices

is undifferentiated from other brands

is replicated by most other brands

exceeds their expectations

meets a need or want

comes with an incentive

25. Consumers gain value from a brand when the benefit they receive by purchasing the brand______________________ .

Group of answer choices

is undifferentiated from other brands

is replicated by most other brands

exceeds their expectations

meets a need or want

comes with an incentive

26. Consumers expectation for differentiated branded products and services____________________________.

Group of answer choices

is a trend

varies by unique brands

applies only to quality brands

varies by income levels

is universal

27. When a core brand name is extended to a new branded product or service,it is leveraging information associated with____________.

Group of answer choices

the co-branded product

the established brand name

consumer satisfaction with the new product

a diluted brand image

brand transparency

28. Brands that are based on consumption patterns such as personal preferences, situational differences, economic resources, life stages, or social identities are examples of ________________ brands.

Group of answer choices

authentic

hedonic

co-branding

efficiency

lifestyle

29. A successful private brand will _________________________ .

Group of answer choices

use appropriate visual components to add interest

use blockchain to build consumer interest

mimic current competitor products to be competitive

connect with consumers on an emotional level

align with customers' personal values to build trust

30. Shinola's brand extension into hotel products was successful because it ___________________ .

Group of answer choices

converted a historic building into a modern hotel

was the first watch company to create a hotel

created its brand into a lifestyle brand

used effective marketing techniques

incorporated its core brand values throughout the hotel experience

31. Brand emotion relates the consumer's expectation that the brand will provide___________________________.

Group of answer choices

functional value

consumption value

efficiency benefits

relevancy benefits

hedonic value

32. A brand's equity is built through _________________________________________________ .

Group of answer choices

transparency, promises, and orientations

strategy, marketing, and associations

loyalty, visibility, and associations

impact, differentiation and goodwill

performance, satisfaction, and promise

33. The elements of a brand include__________________.

Group of answer choices

identity, distancing, and image

emotion, positioning, and relevancy

strategy, awareness, and personality

tangibles, attributes, and benefits

logo, concept, and identity

34. Consumers gain brand awareness through brand visibility and their perceptions of __________________________ .

Group of answer choices

orientation, patronage, and targeted customers

materials, processes, and distribution

goodwill, differentiation, and consumer attachment

credibility, relevance, and brand associations

consistent messaging, benefits delivered, and brand equity

35. When a company Increases or decreases the relationship between its core brand and an extended brand to establish a perception of separation between the brands, this is an example of___________________________.

Group of answer choices

brand dilution

distancing technique

co-branding integration

distribution equalization

brand personality distancing

36. Consumer brand expectations are formed by the consumer's belief in its__________________.

Group of answer choices

differentiation

product specifications

customer service

brand experience

promised value

37. Successful brands offer consumers products where the benefits are ___________________.

Group of answer choices

aligned with consumers personalities

both utilitarian and hedonic

easy to replicate

standardized across product categories

difficult to replicate

38. When consumers come together on a social media site to share their common interest for a particular brand, this is an example of a _________________.

Group of answer choices

brand partnership

brand legacy

co-branded social club

brand community

for-profit buying group

39. Ahorizontal brand extension occurs when the company _________________________ .

Group of answer choices

creates an emotional connection with the consumer

applies an existing brand name to a new product

uses the same brand attributes for a new brand

decreases the perceived separation within its core brand

creates a new product line using the same brand value

40. Brand dilution happens when the core brand is too closely aligned with the extended brand through _____________________________.

Group of answer choices

its value proposition

pricing structures

product performance

graphical or linguistic methods

positioning

41. The very essence of how consumers connection with a brand is based on brand _________________________.

Group of answer choices

promise

efficiency

equity

emotion

advertising

42. A well-positioned brand orientation is competitive when its brand is____________________.

Group of answer choices

not relevant to any other brand

not easily copied

available in limited quantities

too expensive to be copied

limited in appeal

43. Blockchain tracks _________________ and the impact on people, places, environment, animals, and culture.

Group of answer choices

business transparency

international business law

money exchange

product suppliers

production processes

44. Baby Gap and Gap Kids are differentiated from the Gap brand because they are examples of__________ brands in a ________ extension.

Group of answer choices

life cycle, vertical

co-branded, horizontal

diluted, vertical

lifestyle, horizontl

luxury, horizontal

45. The most valuable global brands are ____________________ companies.

Group of answer choices

financial

travel

hospitality

technology

retail

46. When consumers want to be informed about how products they purchase are produced they are expecting brand________________________.

Group of answer choices

loyalty

personality

value

alignment

transparency

47. A brand extension _______________ .

Group of answer choices

reduces company risks

dilutes the core image of a brand

increases inventory costs

captures greater share of the consumer's wallet

improves the consumer experience

48. A brand that maintains its consistency generates consumer ________________ .

Group of answer choices

switching behavior

boredom

betrayal

negative recommendations

loyalty

49. Nike's "Just Do It" messaging is an example of brand_________________________.

Group of answer choices

values

identity

transparency

positioning

personality

50. Co-branding is defined as ______________________________ .

Group of answer choices

working together to cross-promote existing, mature offerings

working with another brand to improve your own brand

combining of multiple brands to form a new product line

increasing product development with the help of another brand

referencing a successful company to improve your marketing efforts

51. Most major brands are ______________ the categories of products, services, sales revenue, market share, global impact and innovation..

Group of answer choices

assigned benefits by

ranked on

defined by

valued by

identified by

Brand orientation is associated with loyal customers who have developed____________ with a brand.

Group of answer choices

a value proposition

an awareness

an affinity

gratification

a promise