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1.The basic premise of the brand resonance model is that the true measure of the strength of a brand is the way consumers think, feel
1.The basic premise of the brand resonance model is that the true measure of the strength of a brand is the way consumers think, feel and act with respect to that brand.
True
False
Which of the following are advantages of Cause Marketing?
Significant tax credits
Eliciting brand engagement
Building brand awareness
Establishing usage or consumption situations
Evoking brand feelings
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