Question
1.The Dunkin' Donuts case study (p. 169-170) includes some information on how the company encourages and obtains customer feedback. Please explain how the company is
1.The Dunkin' Donuts case study (p. 169-170) includes some information on how the company encourages and obtains customer feedback. Please explain how the company is getting customer feedback data to fine-tune its marketing strategy
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
