1.The following table shows worldwide sales for smart speakers for Quarter 1 (Q1) and

Quarter 2 (Q2) in millions of dollars. Calculate the missing values in the table. Show 2 decimal places in all calculated values.

Brand

Q1 Unit Sales

(millions of dollars)

Q2 Unit Sales

(millions of dollars)

Q1 Market Share (%)

Q2 Market Share (%)

Market Growth (%)

Alibaba

1.06

2.97

Amazon

2.49

4.12

Apple

1.01

6%

Google

3.26

36.2%

Xiaomi

0.63

7.0%

228.6%

All Others

1.21

26.0%

Total

Analysis Work - Evaluating Brand Health for Smart Speakers

1.Name two brands that have the largest market share.

2.Which brands have the market growth below the total market growth?

3.Which brand is growing the fastest?

4.Should Amazon be worried about its market growth? (HINT: Compare it with the total market growth)

One way for a company to measure its strength in relation to its strongest competitor is to look at its relative market share. Changes in relative market share indicate that a company is growing or falling behind a competitor.

5.

Calculate the Relative Market Share for Xiaomi in Q1 and Q2. Compare and discuss the two results.1.The following table shows worldwide sales for smart speakers for Quarter 1 (Q1) and

Quarter 2 (Q2) in millions of dollars. Calculate the missing values in the table. Show 2 decimal places in all calculated values.

Brand

Q1 Unit Sales

(millions of dollars)

Q2 Unit Sales

(millions of dollars)

Q1 Market Share (%)

Q2 Market Share (%)

Market Growth (%)

Alibaba

1.06

2.97

Amazon

2.49

4.12

Apple

1.01

6%

Google

3.26

36.2%

Xiaomi

0.63

7.0%

228.6%

All Others

1.21

26.0%

Total

Analysis Work - Evaluating Brand Health for Smart Speakers

1.Name two brands that have the largest market share.

2.Which brands have the market growth below the total market growth?

3.Which brand is growing the fastest?

4.Should Amazon be worried about its market growth? (HINT: Compare it with the total market growth)

One way for a company to measure its strength in relation to its strongest competitor is to look at its relative market share. Changes in relative market share indicate that a company is growing or falling behind a competitor.

5.

Calculate the Relative Market Share for Xiaomi in Q1 and Q2. Compare and discuss the two results.