1.The general rule for advertising costs is:

a.Advertising costs should be expensed because of the uncertainty of future events

b.Advertising costs should be capitalized because of the uncertainty of future events

c.Advertising costs should be capitalized except for target advertising which should be expensed

d.None of these are correct

2.Which of the following types of advertising is typically capitalized?

a.Specialty catalogs

b.Newspaper

c.Television

d.Radio