1.The marketing concept states that the social and economic justification for an organization's existence is the satisfaction of customers' wants and needs while meeting organizational objectives.

False

True

2.The societal marketing concept considers society's long-term best interests along with the satisfaction of customers' wants and needs.

False

True

3.Firms try to achieve customer satisfaction and value by ensuring customer expectations are met or exceeded.

False

True

4.Marketers can control the external environment in which their organizations operate.

False

True

5.Having a sales orientation is the same as having a market orientation since both have the ultimate goal of satisfying customer needs.

False

True

6.The purchase of products like soft drinks, cleaning products and petrol generally demonstrate routine response behaviour.

False

True

7.Social factors include age, occupation, gender, race and birth rate.

False

True

8.For exchange to take place, something of value must be given and received.

False

True

9.Using an undifferentiated marketing strategy, a firm might decide to ignore market segment difference and target the whole market with one marketing mix.

False

True

10.If consumer behaviour is not well understood, a marketer will have difficulty creating the appropriate marketing mix.

False

True

11.Routine decision making typically occurs when a consumer is buying a familiar inexpensive product or a frequently bought item.

False

True

12.A person's buying decision is influenced by personal characteristic such as gender, age, subculture, personality and self-concept.

False

True

13.Recession is general rise in prices with a corresponding increase in wages, which results in decreased purchasing power.

False

True

14.The tasks involved in segmenting markets include selecting target markets; and designing, implementing, and maintaining appropriate marketing mixes.

False

True

15.The pyramid of corporate social responsibility is composed of social, attitude, and motivation responsibilities.

False

True

16.Although marketers can control the marketing mix, they cannot control the external environment in which their organization operates.

False

True

17.The marketing mix is the combination of promotional tools used to reach the target market and fulfil the organization's overall goals.

False

True

18.The term marketing refers to selling new product to customer.

False

True

19.A target market can be defined as a group that managers feel is most likely to buy a firms' product.

False

True

20.People tend to be more satisfied with a purchase if the cognitive dissonance is developed.

False

True