1-the percentage of tv households that are tuned into a specific program is called the a. audience composition. b. viewing demographic. c. program rating. d. total audience.

2-which of the following options made it easier to view internet sites? a. worldwide web b. html c. broadband d. web browser

3-new hope advertising is a new agency looking to gain clients. which of the following activities should the agency participate in to gain new clients and visibility in the community? a. cold calling b. emailing business executives c. sponsoring a seminar d. asking current clients for referrals

4-which type of message testing offers marketers insight into the success of a marketing campaign under actual market conditions? a. pretesting b. real-time testing c. direct testing d. posttesting

5-during which part of the client-agency relationship stage are the rules of engagement established? a. expectations o b. development c. maintenance d. termination

6-when a copywriter is developing a script for an ad, the imaginary consumers that are used are called a. implied consumers. b. sponsorial consumers. c. actual consumers. d. assumed consumers.

7-internet-only shows that listeners stream on demand are called a. call-in programs. b. social media. c. satellite radio stations. d.podcasts.

8-who is regarded as the father of modern advertising? a. jef richards b. albert lasker c. claude hopkins d. joe phelps

9-which of the following values is concerned with the number of people an advertisement will reach? a. motivation b. exposure c. extension d. attention

10-which of the following options is/are not a means for advertising agencies to be profitable? da. markup fees ob. consumer surcharge c. media commission d. service fees

11-when testing a new product in a specific market, the results must reflect the true status of the market to be considered a. reliable. ob. valid. oc. useful. d. complete.

12-people who cut back on the cable and internet service that they use are called a. cord-cutters. b. cord-shavers. c. cord-users d. cord-nevers.

13-based on the size of this population, which consumer group should businesses direct their marketing efforts to? a. middle-aged people o b. young children millennials d baby boomers

Thanks in advance for your help