1)The product is _________ (such as a highly durable mountain bike, a nutritious and tasty snack product, or a scanning service for digitizing fragile photos) (2 pts)

2)Why the product is needed:(such as needing a sturdier bike for rocky terrain, needing a snack that's healthy and convenient, or needing a way to save old photographs by scanning them) (3 pts)

3)The customers for this product are likely to be: _____________(such as mountain-biking enthusiasts, parents buying snacks for children, or people who want to digitally preserve fragile family photos) (5 pts)

4)In a few sentences, the company's situation and the purpose of this marketing plan are ____________(such as: a startup company preparing to launch an innovative new product; a division of a major corporation putting more marketing support behind a particular product; or an international company planning to introduce a product in the United States) (5 pts)

5)Stakeholders:

Stakeholders are people (individuals and groups) who have a "stake" in some aspect of your product, operations, markets, industry, and outcomes. Customers are stakeholders, as are employees. What other groups might be important to the success of your marketing plan? Identify two other stakeholder groups with whom you will aim to build a positive, long-term relationship. bout these stakeholder relationships ins. (5 pts)

6)Mission Statement:

The mission statement represents a long-term vision for the organization, identifying its purpose, who it exists to serve, and what its core competencies are. The mission is important because it serves as a foundation for marketing objectives and strategy. In , state the mission of the business behind the product being marketed, and explain what the mission means for customers and other stakeholders. (5 pts)