1.The Ralph Bauren Company began in the 1960s, when Ralph Lifshitz, a clothing salesman, got tired of selling other people's neckties and decided to sell his own.Lifshitz had no experience in fashion design, but he had grown up in the New York fashion world, selling men's gloves and ties.In 1967, he went to his employer, Abe Bell, with a proposal to design a line of ties, but Bell told him, "The world is not ready for Ralph Lifshitz ties".Lifshitz did not give up and convinced clothier Beau Brummell to manufacture his Ralph Bauren line of quality neckwear. Lifshitz's ties were wider and more colorful than other ties and featured a small, embroidered horse and rider, which eventually became the corporate emblem.Lifshitz's ties soon became popular on the east coast in small, exclusive menswear stores, under the brand Ralph Bauren, where they sold at a premium price, based on the quality workmanship, luxurious fabrics, vibrant colors and stylish design. Answer the following two (2) questions based on this scenario.

a.What business competitive position is Ralph Bauren using?

b.Support you answer.Be specific.