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1.The research assignment must be A.typed in a report format, B.submitted in PDF or dedicated Word Doc (do not use Web Extensions) C.conducted using primary

1.The research assignment must be

A.typed in a report format,

B.submitted in PDF or dedicated Word Doc (do not use Web Extensions)

C.conducted using primary and/or secondary research (citations needed)

D.of word length between 2500-3500,

Assignment Question

In relation to the 6 industries below

-Shopping and Consumption

-Health and Well Being

-Life at Home

-Play and Entertainment

-Travel and Mobility

-Learning

1)Assess the various changes within the industries and the international business

impact Covid-19 has had on them. Give specific examples

2)Suggest ways in which these industries could be redesigned and new

international business initiatives be launched to capitalize on new opportunities

3)Answers must relate to the country in which you live and countries related to it

See the McKinsey March 2021 Report as follows

https://www.youtube.com/watch?v=bMi9Jzt01ro

thank you

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-

consumer-demand-recovery-and-lasting-effects-of-covid-19

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