Question
1)The total product is made up of 4 possible products: the generic product, the expected product, the value-added product, and the potential product. (8 Marks)
1)The total product is made up of 4 possible products: the generic product, the expected product, the value-added product, and the potential product. (8 Marks)
a)Thinking in terms of Airline Flights describe what a flight from Toronto toRome, Italy would look like in each of these categories
b)Now do the same process for a lunch meal at a restaurant in Toronto.
The question is saying how would the services in for example flight from Toronto to Italy look like in terms of generic product, expected product, value added and potential product.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
