Question
1.The Wave Corporation has developed a method for detecting cancer cells called magnetotherapy (MT). This method uses magnetized vector cells to attach to cancer cells.
1.The Wave Corporation has developed a method for detecting cancer cells called magnetotherapy (MT). This method uses magnetized vector cells to attach to cancer cells. This method allows the magnetic field to detect and isolate cancer cells earlier and more accurately than current methods. The new method improves the accuracy of cancer cell detection from 60% to more than 90%. However, although the company has the medical expertise, it does not have the funds to make capital investments to purchase the highly specialized equipment needed and hire the people to operate it. Additionally, the company has no marketing experience for this endeavor. The company was asking investors for a $5 million startup fund. The current market size with local laboratories is estimated at $100 million. The potential national market is 10 billion dollars. If you are consulting Wave Corp. What is the cooperation option that you recommend to them? why? Explain in as much detail as possible as appropriate.
2.Francine has written a new computer program to help clients manage health records online. It's more efficient than hard copies, using a spreadsheet, or accessing all previous healthcare systems to collect records. She'd like to see her software become the dominant design when it comes to this capability, but in her estimation, the software is only 50% complete. However, this 50% capability is a "stand alone" capability, that is, 50% can operate on its own and can be upgraded in two parts by 25% within the next six months to full functionality. She is confident she can finish the rest of the program on time. Knowing this, and the risks associated with an early release of the program, should Francine launch her program now or should she wait to complete it and risk overtaking the competition? What factors does Francine have to consider? Explain your reasons
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