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1)Think about the last business establishment of any kind you visited. What were the tangibles of its service product? 2)What were the intangibles? 3)How do

1)Think about the last business establishment of any kind you visited. What were the tangibles of its service product?

2)What were the intangibles?

3)How do you define service?

4)What are the components of good and bad service, respectively? Which components of bad service are due to not getting something that you expected or wanted but don't get?

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