1.Think of a new product or service. Provide a brief description of Company (its history, inception, existing products/services, industry operating in)

2.Situational Analysis

2.1Market Summary

2.2Market Demographics

2.3Market Needs

2.4Market Trends

2.5Market Growth

3.SWOT Analysis

3.1Strength

3.2Weakness

3.3Opportunity

3.4Threats

4.Competition

5.Product Offering

6.Keys to Success

7.Critical Issue

8.Marketing Strategies

8.1Mission

8.2Marketing Objectives

8.3Financial Objectives

8.4Target Threats

8.5Positioning

8.6Strategies

8.7Marketing Mix

8.8Marketing Research

9.Financials

9.1Break-Even Analysis

9.2Sales Forecast

9.3Expense Forecast

10.Controls

10.1Implementation

10.2Marketing Organization

11.References

12.Appendix