1.This is composed of people and/or mechanism that both have the desire and ability to buy a product or service and facilitate continuous profitable relationship with respect to authority, time and money.*

a. Demand

b. Exchange

c. Marketing

d. Market

2.Which of the following statement is true?*

a. The old practice of marketing is focused on retaining existing customers.

b. Barter is an equitable form of exchange between parties.

c. The invention of money facilitated faster transaction.

d. Contemporary marketing believes that selling activity is the primary responsibility of the marketing and sales department.

3.These are quantitative attributes to be applied to create a metric particularly in the formulation of marketing goals.*

a. Time bound

b. Realistic

c. Measurable

d. Specific

4.This is the activity set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.*

a. Market

b. Marketing

c. Demand

d. Exchange

5.This is a state of felt deprivation; this may range from its simplest form to a more complex one.*

a. Marketing

b. Exchange

c. Need

d. Want

6.The following practices are considered as Traditional Marketing except one.*

a. Broadcast Marketing

b. Print Marketing

c. Telemarketing

d. Place Marketing

7.These are human wants that are backed by buying power, it specifies the quantity desired and the price a customer is able and willing to pay.*

a. Demand

b. Market

c. Marketing

d. Exchange

8.This happens only when the buyer and the seller agree that they can gain something from the transaction both of them are more contented because each has satisfied their unmet needs.*

a. Marketing

b. Demand

c. Market

d. Exchange

9.The following are considered as forms/or practices of Contemporary Marketing except one.*

a. Event Marketing

b. Green Marketing

c. Relationship Marketing

d. Place Marketing

10.This refers to the target periods for every stage the business wants to achieve.*

a. Time bound

b. Measurable

c. Specific

d. Realistic

Question B:

Using the Contemporary Marketing Approach why is it important to ensure that the marketing process begins, continues, and ends with customers?