1)trnh by quy trnh nghin cu th trng ca c ph. 2)trnh by chi tit 4P ca hot ng tip th ca c ph. 3)find advertisement and analyze the Target Market and Segment Categories of my promotion (i.e. either video commercial or digital advertisement) 4)Market Research: I will identify primary and secondary markets. I will outline a Target Market and identify any segmentation variables. I will outline all market research that I will be conducting. (i.e. size of target market calculated, description research activities, identification of direct competitors, test market activities, etc.) 5)Market Research: I will identify primary and secondary markets. I will outline a Target Market and identify any segmentation variables. I will outline all market research that I will be conducting. (i.e. size of target market calculated, description research activities, identification of direct competitors, test market activities, etc.) 6)Product,Place,Price and Promotion about coffe. Product: I will describe the product details, utility issues, and the PLC stage of the product. (i.e. product description, elements; materials used/ingredients; positioning/key selling point, brand name, slogan & logo; packaging: design/labeling/size(s); stages of PLC)

Place: I will outline with reason where will the product is to be sold, any placement issues in the store, and what distribution channel is being used. (i.e. site placement and identification of channels, identification of distribution method 3 sale locations identified, details of product placement at each site provided, identification of competitor's products, identification of wholesalers/distributors); transportation methods

Price: I will explain what pricing strategies will be used, what price to charge, and provide some examples of incurred costs.

Promotion: I will identify which medium of advertising will be used, which advertising goal is the focus, where the advertisement will appear and why, the products USP, the products positioning in the market. (i.e. type of positioning identified, applicable sustainable/non-sustainable advantages identified; pull, push or both; branding strategies selected, details of TV commercial, magazine ad design and placement, other promotion strategy to create top of the mind awareness about the product in the target market.) Advertisement Analysis: I will create an advertisement for the product, appropriate for one of the mediums chosen, analyze my ad., and explain why will it appeal to my target market? (i.e. segmentation variables)