Question
1.Use marketing mix to conduct internal audit and to describe the marketing organisation. Refer to Apple iPod marketing audit report. (4 marks) explain two product
1.Use marketing mix to conduct internal audit and to describe the marketing organisation. Refer to Apple iPod marketing audit report. (4 marks)
explain two product strategies of Apple iPod.
explain the pricing strategy of Apple iPod.
list all promotion techniques used for Apple iPod.
explain all the distribution methods (place strategies) used Apple iPod.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
