Question
1.Various companies get free publicity when their advertising campaigns draw protest. At what point does controversy become a negative externality rather than a positive boost?
1.Various companies get free publicity when their advertising campaigns draw protest. At what point does controversy become a negative externality rather than a positive boost? What might be some signs that a campaign has gone too far?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
