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1.VolkswagensolditsoriginalBeetleautomobileintheUnitedStatesuntilthe1970s.TheoriginalBeetlewasmadeofinexpensivematerials,wasbuiltusinganefficientmass-productiontechnology,andofferedfewoptions.Then,inthe1990s,VolkswagenintroduceditsnewBeetle,whichhasadistinctivestyle,providesmoreoptionalfeatures,andispricedforupscalebuyers.WhatwasVolkswagensstrategywiththeoptionalBeetleproductdifferentiation,lowcost,orfocus?WhichstrategydidVolkswagenimplementwithitsnewBeetle?Explainyouranswers. 2. Explain how each of its strategic componentsdistinctive competence, scope, and resource deploymentplays a role in Googles success. 3. In what ways is Google
- 1.VolkswagensolditsoriginalBeetleautomobileintheUnitedStatesuntilthe1970s.TheoriginalBeetlewasmadeofinexpensivematerials,wasbuiltusinganefficientmass-productiontechnology,andofferedfewoptions.Then,inthe1990s,VolkswagenintroduceditsnewBeetle,whichhasadistinctivestyle,providesmoreoptionalfeatures,andispricedforupscalebuyers.WhatwasVolkswagensstrategywiththeoptionalBeetleproductdifferentiation,lowcost,orfocus?WhichstrategydidVolkswagenimplementwithitsnewBeetle?Explainyouranswers.
- 2. Explain how each of its strategic componentsdistinctive competence, scope, and resource deploymentplays a role in Googles success.
- 3. In what ways is Google prepared to respond to both organizational opportunities and organizational threats in the U.S. market?
- 4. How can Porters generic strategies approach help to explain Goodges U.S. strategy?
- 5. Identify situations in which Google might use tactical, operational, and contingency planning.
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