1. 1.VolkswagensolditsoriginalBeetleautomobileintheUnitedStatesuntilthe1970s.TheoriginalBeetlewasmadeofinexpensivematerials,wasbuiltusinganefficientmass-productiontechnology,andofferedfewoptions.Then,inthe1990s,VolkswagenintroduceditsnewBeetle,whichhasadistinctivestyle,providesmoreoptionalfeatures,andispricedforupscalebuyers.WhatwasVolkswagensstrategywiththeoptionalBeetleproductdifferentiation,lowcost,orfocus?WhichstrategydidVolkswagenimplementwithitsnewBeetle?Explainyouranswers.
3. 2. Explain how each of its strategic componentsdistinctive competence, scope, and resource deploymentplays a role in Googles success.
5. 3. In what ways is Google prepared to respond to both organizational opportunities and organizational threats in the U.S. market?
7. 4. How can Porters generic strategies approach help to explain Goodges U.S. strategy?
9. 5. Identify situations in which Google might use tactical, operational, and contingency planning.