1.)Walmarts food traceability initiative is a demonstration of social responsibility and also offers marketing opportunities. What tactics could Walmart use to attract consumers to their stores who are particularly interested in the issues the blockchain initiative seeks to address?

2.)As discussed in this chapter, some companies now consider their customers to be important members of their value network. How does Walmarts traceability initiative support this concept? Provide an example.

3.)Suppliers are being asked by Walmart to take on additional tracking responsibilities, probably at additional financial costs. Beyond allowing these suppliers to continue selling to Walmart, what potential advantages does the initiative offer to suppliers?