1-Watch the video Explained | Why Women Are Paid Less by Netflix. For closed captions, click the CC icon over on YouTube. Now answer the following questions: Question 1: Summarize your thoughts on how you would consider helping to avoid negative consequences with salary differences. Question 2: How can you help with Performance-reward discrimination to build a cohesive workplace?

2-Watch the video When the School Mascot is a Native American Stereotype and take a look at this Yale Insights Q&A. At 5:01 in the video, a relevant question is asked, "How does this issue play out with professional teams?" For closed captions, click the CC icon over on YouTube.

Now answer the following questions:

• Question 1: Why do you think the use of an American Indian name or mascot may affect individuals from these groups?
• Question 2: What should be done to discontinue this practice?

3-Read the article Given the chance, older workers can fill the gap in the Financial Times. Additionally, also read the long-form article at Wiley Online Library, Does Employing Older Workers Affect Workplace Performance?

Now answer the following questions:

• Question 1: What are some other steps workplace could take to mix all age groups?
• Question 2: Summarize some of the benefits and challenges that may occur while hiring different age groups?
• 4-Read the article Appearance Discrimination: A Changing Landscape in HR Professionals Magazine. Additionally, also watch: How hair discrimination impacts Black Americans in their personal lives and the workplace Question 1: Have you observed appearance discrimination happen? Question 2: Share your perspectives how can you help in these situations?

5-Read What is Social Media Marketing? (source: DigitalMarketing.org). Now answer any two of the 3 questions below:

• Describe the benefits of social media marketing. Now, write about the risks of using social media to convey marketing messages.
• Critique the section: 7-Step Plan to Develop a Winning Social Media Marketing Strategy. What aspects would you agree or disagree with?
• Do your own research and identify one example of a successful social media marketing campaign, and one unsuccessful one. Justify your answer.
• 6-Read MY M&M'S Sees Sweet Success with Enhanced Campaigns (source: Think with Google). Check out the MY M&Ms website. This service allows customers to personalize M&M candies with words, faces, and colors and select from multiple packaging choices.
• Identify and explain the product market or market development strategies Mars pursued when it introduced personalized M&Ms.
• Describe the results of the campaign according to the article. List your key takeaways.
• 7- A suggested list to get you thinking: REI, Guess, Five Guys, Zappos, Tesla, Target, and Kaiser Permanent. Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve. (Hint: for large organizations with multiple product lines, you can pick one that sounds interesting to you.) Create a brief profile of your target segment using at least two of the following categories:
• Geographic characteristics: e.g., location, region, population size or climate.
• Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.
• Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.
• Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of use, brand loyalty.

Based on this profile, identify a marketing strategy you believe would be effective at reaching this target segment, and briefly explain why you believe this would be a good fit.

8-, you selected an organization to research and write about. Continuing with that selection, let us now dive deeper into Positioning and Differentiation.

Competitive Advantages:

• List the competitive advantages of the product or service you're focusing on. Think about what makes it different from competing products/services that would appeal to your target segment.
• Would it be easy for your competitors to copy the attributes that make your product or service special? Explain your reasoning.

Market Niche and Positioning Strategy

• Describe the market niche you want to fill. For example, a company may choose to focus on sportswear only for athletes who compete at a national or international level - that would be a niche.
• Explain your positioning strategy.

Write about each questions 10-12 sentences