Question
1.We know that an opportunity needs to have four qualities (being attractive / timely / durable / anchored in a product or service). Do you
1.We know that an opportunity needs to have four qualities (being attractive / timely / durable / anchored in a product or service). Do you believe FLAVORx fulfills the requirements of a good opportunity? Justify your answer
2. What sort of innovation do you think the idea of FLAVORx was? Justify your answer
3. Why do you think FLAVORx diffused so quickly among its target market? Justify your answer using the Principals of Diffusion of Innovation.
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Supply Chain Logistics Management
Authors: Donald Bowersox, David Closs, M. Bixby Cooper
4th edition
78024056, 978-0078024054
