Question
1.What are the customers' 'hot' and 'cold' spots? ('Hot' spots are those elements of the marketing offer that the customer sees to be particularly important
1.What are the customers' 'hot' and 'cold' spots? ('Hot' spots are those elements of the marketing offer that the customer sees to be particularly important and reassuring - and on which the organization delivers. 'Cold' spots are those elements that alienate the customer. An example of this might be poor or inconsistent service.)
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
