Question
1.What are the differences in how customer profitability is computed at RBC and Co-op Bank?What additional insights are likely to come from lifetime value computations
1.What are the differences in how customer profitability is computed at RBC and Co-op Bank?What additional insights are likely to come from lifetime value computations for customers as opposed to annual customer profitability numbers?
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Fraud Data Analytics Methodology
Authors: Leonard W Vona
1st Edition
111918679X, 9781119186793
