1)What are the four factors which influence consumer behavior?, describe them, and provide your own examples of how each can influence consumer behaviour.

2) Choose one factor (or subfactor) that marketers can influence, explain how they can influence that factor, and provide an example where a real company has influenced you in that manner. Choose another factor (or subfactor) which cannot by influenced, explain how marketers can obtain an advantage with a proper understanding of said factor, and provide an example.