Question
1.What are the six steps involved in the marketing research process? Explain every step in 2-3 lines 2. Who are the major players in a
1.What are the six steps involved in the marketing research process? Explain every step in 2-3 lines
2. Who are the major players in a company's microenvironment? Explain the role that each plays.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
