1.What are the tangible and non-tangible attributes of Patanjali products?

2.How is Patanjali able to outcompete multinational powerhouses such as Procter and Gamble and Unilever? Answer from a product and brand perspective.

3.What are the pros and cons of Patanjali to base its corporate image on Baba Ramdev?

4.Do you think Patanjali will become a strong multinational corporation or will it limit its operations to India ? Justify your answer based on the information you find in the text and external research.

5.If you were the marketing manager of Patanjali what would you do in terms or brand, product and advertising to ensure the growth of profits in the next 5 years?